Rational Investing

Prudential Financial

	Long	Short
Total Market Capitalization of All Firms (in million)	8555020 mm	661005 mm
Average Market Capitalization (in million)	112566 mm	73445 mm
Average Market Cap Weighted Market to Model	1.01	1.18
Average Beta	1.01	1.01
Average Price To Revenue	2.65	2.33
Average Price To Free Cash Flow	24.86	27.57
Total Number of Firms	76	9

Ticker	Company Name	Sub Sector	Long Or Short	Market To Model	Total Market Cap ($ mm)	Expected Returns	Average EV/EBITDAM	% Growth	Beta	As Of
CHK	Chesapeake Energy Corp	Independent Oil & Ga	L	2.7	2,433	6%	14.58	10	2.26	Sep 18
D	Dominion Resources Inc.	Electric Utilities	L	1.8	47,255	12%	46.87	2	0.44	Sep 18
PEG	Public Service Enterprise	Diversified Utilitie	L	1.9	28,442	17%	17.16	8	0.66	Sep 18
CL	Colgate-palmolive Co	Personal Products	S	1.7	58,774	7%	20.11	0	0.80	Dec 18
NSC	Norfolk Southern Corp	Railroads	L	1.7	52,668	5%	25.26	-1	1.36	Dec 18
GIS	General Mills Inc	Food - Major Diversi	L	1.6	27,078	10%	34.67	3	0.77	Nov 18
KO	Coca-cola Co	Beverages - Soft Dri	L	1.5	191,211	6%	25.31	2	0.54	Dec 18
UTX	United Technologies Corp	Conglomerates	L	1.5	102,752	6%	45.81	3	1.15	Dec 18
UNP	Union Pacific Corp	Railroads	L	1.5	126,234	9%	20.66	1	1.09	Dec 18
DHR	Danaher Corp	Diversified Manufact	L	1.5	77,332	8%	21.12	3	1.01	Dec 18
PG	Procter & Gamble Co	Personal Products	L	1.4	254,972	5%	23.94	1	0.50	Dec 18
HUM	Humana Inc	Health Care Plans	L	1.5	42,173	18%	22.01	1	0.98	Dec 18
LOW	Lowes Cos Inc	Home Improvement Sto	L	1.4	87,497	7%	27.96	2	1.23	Oct 18
AVT	Avnet Inc.	Electronic Equipment	S	1.5	4,858	7%	27.83	5	1.19	Dec 18
PEP	Pepsico Inc	Beverages - Soft Dri	L	1.4	165,264	6%	23.82	0	0.66	Dec 18
FE	Firstenergy Corp	Electric Utilities	L	1.4	17,600	12%	28.61	-17	0.46	Sep 18
GD	General Dynamics Corp	Aerospace/Defense -	L	1.4	51,910	9%	13.15	11	1.12	Dec 18
CMCSA	Comcast Corp	CATV Systems	S	1.3	176,990	21%	15.21	18	1.10	Dec 18
ETR	Entergy Corp.	Electric Utilities	L	1.3	16,165	15%	16.23	2	0.66	Sep 18
KMB	Kimberly-clark Corp	Personal Products	L	1.3	42,240	8%	20.51	0	0.66	Dec 18
HD	Home Depot Inc	Home Improvement Sto	L	1.2	226,720	6%	19.65	4	1.10	Oct 18
LMT	Lockheed Martin Corp	Aerospace/Defense -	L	1.2	87,226	13%	12.84	0	0.99	Dec 18
HON	Honeywell International I	Conglomerates	L	1.2	113,827	5%	21.48	-1	1.07	Dec 18
HAL	Halliburton Co	oil & gas Equipment	L	1.2	27,801	6%	19.08	16	1.27	Sep 18
SLB	Schlumberger Ltd	Oil Gas Equipment &	S	1.2	63,052	6%	19.36	1	1.33	Dec 18
XOM	Exxon Mobil Corp	Integrated Oil & Gas	L	1.1	334,042	8%	18.38	4	0.88	Dec 18
MCD	Mcdonalds Corp	Restaurants - Fast F	L	1.2	145,192	5%	20.45	-1	0.62	Sep 18
WMT	Wal-mart Stores Inc	Food Distribution -	L	1.1	305,289	8%	21.66	1	0.50	Oct 18
TXN	Texas Instruments Inc	Semiconductor - Broa	L	1.2	106,213	5%	17.42	1	1.19	Dec 18
ADBE	Adobe Systems Inc	Application Software	L	1.1	125,811	8%	32	19	1.09	Nov 18
PM	Philip Morris Internation	Cigarettes	S	1.1	129,521	6%	15.05	-1	0.96	Dec 18
COST	Costco Wholesale Corp	Consumer Products -	S	1.1	95,667	7%	30	3	0.96	Aug 18
GS	The Goldman Sachs Group I	Banks	L	1.1	76,488	31%	10.93	6	1.18	Dec 18
CMS	Cms Energy Corp	Electric Utilities	L	1.1	14,781	7%	17.61	3	0.30	Sep 18
MSFT	Microsoft Corp	Application Software	L	1.1	833,154	5%	20.34	11	1.18	Dec 18
KR	Kroger Co	Grocery Stores	L	1.1	23,551	14%	24.17	-1	0.75	Oct 18
HP	Helmerich & Payne Inc.	Onshore Rigs Leasing	L	1.1	6,302	14%	30	19	1.50	Dec 18
GLW	Corning Inc	Electronics - Divers	L	1.1	27,703	10%	22.59	6	1.14	Dec 18
EMR	Emerson Electric Co	Industrial Electrica	L	1.1	42,567	9%	16.97	2	1.19	Dec 18
MRO	Marathon Oil Corp	Exploration & Produc	L	1.1	14,544	27%	16.92	44	2.10	Sep 18

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